With the Social Media Listening tool, we pull data from instant messaging platforms (such as Telegram or X) to see what people affected by a disaster or crisis think and say about their situation, what they need and how they interact with humanitarian organizations.

Combining quantitative and qualitative data and identifying key insights and trends from these conversations helps mitigate risks and helps the IFRC and National Societies define, implement and improve (CEA) activities, programs and information campaigns.