Social Media Listening

With the Social Media Listening tool, we pull data from instant messaging platforms (such as Telegram or X) to see what people affected by a disaster or crisis think and say about their situation, what they need and how they interact with humanitarian organizations.

Combining quantitative and qualitative data and identifying key insights and trends from these conversations helps mitigate risks and helps the IFRC and National Societies define, implement and improve (CEA) activities, programs and information campaigns.

“Social Media Listening is the key that unlocks the doors to empathy, information and swift response, reminding us that, even in the virtual space, we can make a tangible difference in the lives of those facing adversity.”  

Diana Medina, Regional Community Engagement and Accountability Coordinator for Europe and Central Asia at IFRC